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If there’s one aspect of business that nobody can reliably predict, it’s the perfect time to launch a new business. History shows us that, if anything, we won’t know when “the right time” was until years after the fact. That being said, between shutdowns, riots, unstable world events, and an unsure future, now seems riskier…

As a professional digital marketer I can say without a doubt that hiring a company to do your marketing is NOT always the right choice, and I want to outline when to and (possibly more importantly) when not to hire one. In the process of choosing a marketing solution it’s vital to understand not only…

If you’re reading this, chances are you’re a small business owner or someone new to the digital marketing world looking for free information, and I have some good news! That’s exactly what you’ll get! Yes as a digital marketer I do have a vested interest in  having you hire me to market for you, however I…

TLDR; Use the best tool for the job, even if it isn’t free, and don’t lock yourself into a limited proprietary system unless the benefits outweighs the cost. The field of proprietary tools is a tricky one, and we hope to provide as much information in here as possible to allow you to make an…

TLDR; If a marketing company reaches out to you pretending to have a special relationship with Google, Facebook, or any other major digital advertiser, that should set off huge warning bells and they are likely misrepresenting their position. Have you ever noticed how nearly every marketing company has some reference to a Google Partnership, a…

TLDR; If a marketing company forces you to use their analytics or ad accounts, there’s a good chance they’re pocketing a significant portion of your ad spend, so be extremely diligent in finding out about additional costs. When looking for a marketing company, one of the most important costs people are often unaware of are…

If you’re like most business owners: your plate is full, your stress is high, your future is uncertain, and your spirit is full of ambition and optimism. Entrapenous have so much to lose in every choice that they cannot afford to throw away the future of the business by blindly following the claims of most…