SEO is one of the most ambiguous terms thrown around on the internet, used by people making outlandish promises like “we guarantee you will be #1 on page one every time” (Hint: Google has billions of indexed websites, it’s mathematically impossible to promise that) and also used by companies who do literally nothing but send vague reports for their own custom software that cherry picks only the positive results.
We instead offer complete transparency in our goals, projects, projections, successes and yes, even our failures.