Privacy Policy

Who are we?

We're Equilibrium Marketing, a digital marketing agency founded in 2019 at 1905 W 8th St #107, Loveland, CO 80537. You can call or text us at (970) 660-7253 or email [email protected]. This policy covers equilibriummarketing.com.

What does the contact form collect?

Exactly what you type into it: your business name, your name, your phone number, your email address, and whatever you write in the message box. Depending on which version of the form you use, you may also see two optional extras: your website URL (so we can start the audit) and your monthly marketing budget. Leave them blank and nothing happens. Fill them in and they go with the rest of your message and nowhere else. There is no browser fingerprinting and no pixel quietly phoning an ad network while you type. The only hidden field in the form is a spam trap for bots. Humans never see it, and it collects nothing about you.

You'll also see a shorter version of this form pop up as an overlay when you click "Get My Free Audit" on other pages of this site. It has fewer fields and sends your message to the same place. Opening it in an overlay doesn't add tracking, cookies, or anything else. It just saves you a page load.

When you hit submit, your message goes straight to our own website server (hosted by Railway), is saved in our CRM, and is emailed to us through our Google Workspace account. We use it only to respond to you. Nobody gets added to a mailing list, and nobody gets a fourteen-email "nurture sequence" because they asked a question.

If you'd rather skip the form, call, text, or email us directly. A human reads it and replies either way.

What happens when you call, text, or email us?

The same thing that happens when you contact any small business. Your number or email shows up, we keep it in our phone or inbox so we can reply, and the conversation stays between us. If you become a client, your contact info goes into our CRM so we can do our job. If you ask us to lose your number, we lose your number.

What about server logs?

Our hosting provider keeps standard access logs, the same as every web host on the planet: IP addresses, browser type, pages requested, and timestamps. We look at them for security and for debugging when something breaks, not for profiling visitors. They rotate out automatically on the host's schedule.

Does this site use cookies?

Yes, but only the ones you agree to. When you first visit, a banner at the bottom of the screen asks for your choice, and nothing non-essential loads until you make it. Here are the three categories, in plain English:

• Essential. One small entry in your browser's local storage that remembers your cookie choice itself, so we don't ask you on every page. No tracking, no identifiers, doesn't leave your browser.
• Analytics (only with your consent). Google Analytics, which tells us things like which pages get read, roughly where visitors are from, and what device they're on. We use it to figure out what's working. Google processes this data under its own privacy policy.
• Advertising measurement (only with your consent). Google Ads conversion tracking and the Meta (Facebook) pixel, which tell us whether our own ads led to visits and inquiries, and may be used for retargeting. Handled under Google's and Meta's policies. We may add similar measurement tools later. If we do, they follow the same rule: nothing loads without your consent, and this page gets updated.

Changing your mind takes one click. Use the button below, or the "Cookie Preferences" link in the footer of every page. Choosing "Essential Only" switches every tracking signal to denied.

Open Cookie Preferences

You can also block cookies in your browser settings, or opt out directly with the ad platforms via Google Ads Settings, aboutads.info, and Meta Ad Preferences. There are still no user accounts, no comment section, and no newsletter signup building a profile on you.

Do we run analytics?

Yes, with your consent. We're a marketing agency, and measuring what works is the job. We use Google Analytics for site traffic, and Google Ads conversion tracking and the Meta pixel for measuring our own advertising. None of it loads before you've had the chance to say no.

These tools tell us things like which pages get visited, which ads get clicked, and which visits turn into inquiries. They don't give us your name or contact info unless you type it into our form yourself.

What about links to other websites?

We link out to client websites, our social profiles, and sources in our articles. The moment you click one of those links, you're on someone else's site under someone else's privacy policy, and we can't vouch for what they do. Read their policies if you're concerned.

Who do we share your data with?

Nobody. We don't sell, rent, or trade your information, and we don't share it with "select partners." Two outside services play a small part: Cloudflare Turnstile checks that a real person sent the form (it never sees what you wrote), and Google Workspace delivers the email to us and our reply to you.

How long do we keep your information?

Until it stops being useful or you ask us to delete it, whichever comes first. If you send an inquiry and never become a client, it sits in our inbox like any other email. If you become a client, we keep your contact info for as long as we're working together, because calling you back requires knowing your number. We don't keep a data warehouse or hoard anything for "legitimate interests."

How do you get your data deleted?

Email [email protected], tell us the email address or phone number you used to contact us, and ask us to delete your info. We'll remove it from our email and CRM and confirm when it's done. One caveat: routine server logs sit with our hosting provider and clear on their own rotation schedule. We can't reach into those.

Will this policy change?

Only if the site changes. If we ever add new tracking tools, a newsletter, or anything else that touches your data, this page gets updated first and the effective date at the top moves. We don't make silent edits to this policy.

Questions?

Call or text (970) 660-7253, or email [email protected]. And if this is the most honest privacy policy you've read all year, wait until you see how we compare to other marketing agencies.