AI & Automation

Preparing the Next Generation for AI: Part 2 – Building Your Strategy

Preparing the next generation for AI starts with a strategy built on human strengths — creativity, empathy, moral reasoning, and critical thinking — not on chasing every new tool. At Equilibrium Marketing, a Loveland, Colorado agency that uses AI daily, we believe machines only augment people who already have a firm foundation and a clear directive.

TL;DR

  • Today's AI is mostly generative — large language models plus image and video models that remix existing human content. True, novel creativity is still missing from the list.
  • Humans keep the edge in creativity, empathy, moral reasoning, interpersonal relationships, and learning without prior experience — and some of those gaps may never close.
  • A sound AI strategy is a hierarchy: critical thinking and moral understanding first, practical and philosophical skills built on top, AI tools added last.
  • The three things worth teaching the next generation above all else: rational thought, moral truth, and philosophy.

The first step of any great plan is to create a strategy, and preparing the next generation for a world filled with thinking machines is no different. Our strategy needs to be comprehensive but attainable, focusing on human strengths while understanding what AI is and where it's going.

What can AI actually do right now?

Right now, AI is mostly siloed into specific categories. We have Generative AI, which is mostly large language models, image generation models, and video generation models. This category is growing the fastest and poses the greatest threat to current jobs, as it includes “reasoning” models like OpenAI's o3. This type of AI excels at taking previously generated human content and remixing it based on prompts.

Additional forms of AI or machine learning include programs for detecting objects in live video, predicting next steps in patterns, optimization tools for manufacturing, and many more industry-specific tools, which we won't touch on here. What you'll notice is missing from this is true and novel creativity.

What are humans still better at than AI?

Humans excel at creativity, empathy, moral reasoning, interpersonal relationships, extrapolation from minimal context, and learning without prior experience. All of these areas fall into the camp of “not yet” for AI abilities, and many fall into the category of “likely not ever.”

For example, there is no well-developed theory of how an AI could ever learn true morality. Instead, AI will simply mimic whatever “moral” rules its makers give it. Currently, AIs require massive databases of information to train models, which limits their ability to handle fringe use cases. And lastly, AIs have absolutely no ability to build true interpersonal relationships, although they can mimic human activity in this area.

How do human strengths fit together?

In a world filled with thinking machines, where we have to play to our strengths, we must both accept and understand human exceptionalism in the following hierarchy:

From all this, we can finally build the foundation upon which we can use AI tools. AI can only augment our capabilities once we have a firm foundation to build upon, with a clear directive.

Where should education focus?

In the end, the most important areas to focus on when educating the next generation are: rational thought, moral truth, and philosophy.

That's the map. Part 3 digs into the first and biggest piece: critical thinking — what it actually is and how to build it. If you missed it, Part 1 covers why this future is inevitable in the first place. And if you're a business owner wondering what all this means for your company today, that's exactly what our AI services exist to answer.

Key Takeaways

Phil Lawrence, founder of Equilibrium Marketing

Phil Lawrence — Founder, Equilibrium Marketing

Phil Lawrence founded Equilibrium Marketing in Loveland, Colorado in 2019 on one idea: marketing should tell the truth. He's built an agency whose team has worked with 200+ businesses over their careers, with flat-rate pricing, no long term contracts, and zero tolerance for industry nonsense. He'd rather lose a sale than lie to you.

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