ARTICLES
Every article here is written personally by our founder, Phil Lawrence — no ghostwriters, no AI slop, no recycled listicles.
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These are the marketing and AI articles from Equilibrium Marketing, a digital marketing agency in Loveland, Colorado. We cover what actually works for small businesses: search ads, SEO, social media, networking, and AI, minus the jargon and the sales pitch. If a tactic is a waste of your money, we'll say so.
Start with The SEO Scam if you're thinking about paying anyone for search engine optimization. It's the article we wish every business owner read before signing an SEO contract. Curious about AI? The three-part series reads best in order, starting with Preparing the Next Generation for AI: Part 1. And if your marketing budget is exactly zero dollars, the two-part Marketing 101 series is for you — networking is the cheapest marketing there is, and we'll tell you which groups are worth your time.
Prefer doing to reading? Fair enough. Our AI services and SEO services put all of this advice to work for you, and a phone call costs nothing: (970) 660-7253.
ALL ARTICLES
AI
Have you ever really taken some time to ask yourself what makes something true? Is something true because there are objective truths it corresponds to?
Read More about Why being human is awesome – AI and Truth
AI
If you want to use a buzzword that the vast majority of people don't understand, "critical thinking" is likely second only to "AI" (or possibly "Quantum," but that's a topic for another time). Let's break down both what it is and why it's the first layer in the foundation of our strategy.
Read More about Preparing the Next Generation for AI: Part 3 – Critical Thinking
AI
The first step of any great plan is to create a strategy, and preparing the next generation for a world filled with thinking machines is no different. Our strategy needs to be comprehensive but attainable, focusing on human strengths while understanding what AI is and where it's going.
Read More about Preparing the Next Generation for AI: Part 2 – Building Your Strategy
AI
You can't scroll your phone, listen to the news, or have a conversation these days without hearing about AI. It's everywhere, used in ways most of us don't fully understand.
Read More about Preparing the Next Generation for AI: Part 1 – The Inevitable Future
AI
The world of AI has been buzzing this week. Here's a quick rundown of what's happened.
Read More about Big News in AI This Week 1/23/25
Marketing 101
Networking etiquette is easily the most important thing that can make or break your business in any networking group. It tells people almost immediately what type of business and person you are, and it allows them to nearly instantly decide if they want to entertain the idea of doing business with you.
Read More about Marketing 101: Networking Part 2 – Networking Etiquette
Marketing 101
Whether you're launching a new business or have a well established brand, by far the cheapest way to market is networking. Networking is an absolutely amazing way to grow your presence in your community and connect with other wonderful organizations that can help you grow.
Read More about Marketing 101: Networking Part 1
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